Evacuation decision-making: How people make choices in disasters. An excerpt:
Based on preliminary analysis of post-hurricane responses, almost 50 percent of those who evacuated did not live in areas that received mandatory evacuation orders. In addition, fewer than one-third of individuals who were in a mandatory evacuation zone appeared to have evaluated this information accurately. Our analysis suggests that individuals’ perceptions were based on the amount of media they consumed before the hurricane, past experiences of loss from a hurricane, and other personal factors not tied to the recommendations of emergency response agencies.