Crisis Communications — some recent examples

On August 25, follow blogger Mark Chubb commented on the article noted below and gives it some some additional dimensions. See posting today in Homeland Security Watch.

This NY Times article provides a useful primer on crisis communications.  See In Case of Emergency: What Not to Do. A few excerpts follow:

Whoever suggested that all publicity is good publicity clearly never envisioned the wave of catastrophe engulfing high-profile corporations over the last year, laying waste to some of the most meticulously tailored reputations on earth.

The calamities have served up a lifetime supply of case studies to be mined for lessons on best practices, as well as pitfalls to avoid when disaster arrives.  [picapp align=”right” wrap=”true” link=”term=bp+oil+executive&iid=9425394″ src=”http://view2.picapp.com/pictures.photo/image/9425394/file-photo-chief-executive/file-photo-chief-executive.jpg?size=500&imageId=9425394″ width=”234″ height=”156″ /]

As conventional wisdom has it, the three companies at the center of these fiascos worsened their problems by failing to heed established protocol: When the story is bad, disclose it immediately — awful parts included — lest you be forced to backtrack and slide into the death spiral of lost credibility.

This entry was posted in Social Media and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s